About Us


Bijoubel – Translation – “Beautiful Jewel!”

Not many may know what Bijoubel means or how to say it but everyone that knows this fabulous boutique in the Bay, knows that they LOVE shopping here.  Several reasons why they love, and I love, Bijoubel is that there is a wide selection of eye-catching items with “Wow, can’t believe it prices”!  Along with the array of “beautiful jewels” from famous designers:  Marianna, Renaldo, Catherine Popesco, String Theory, and La Hola,  Bijoubel carries other fashion jewelry, scarves, hats, purses, and clothes.  Yes clothes,  chic clothes at affordable prices.  Some of the clothing lines Bijoubel carries are:  Joan Vass – made with fine quality material, Sea Breeze of California-fine quality resort apparel,  and Lola Jeans – a jean’s line from two brothers whose goal is to “Produce the most flattering women’s jeans ever.”  You can find these in Bijoubel’s new expanded section Bijoubel Elite.  Now besides those stylish lines, there are several other must have clothes that just say, “Come buy me!”  There are always new arrivals and unique clothing items that as current Bijoubel shoppers know – we better snatch them up quick because they may not be the re the next time we come.  That’s how cute and popular they are!


Now that you have become more informed about this “Jewel” of a boutique that is in one of the best cities in Mississippi – Bay St. Louis – we must now ask, “With whom do we owe the honor of creating this magical place of every shopper’s dreams?”   We can thank Melissa Hamilton- for following her dreams and heart.   It is with her huge heart that I believe she is so successful.  You can feel it when talking with her and it also shows in her employees aka in-store family.  When you walk in you are greeted with that southern charm and you always feel welcomed and of course excited to see what new items are out there to check out.  Melissa is also very giving in various ways.  First off she gave us Bijoubel!  A place of high quality items without the high cost price tags.  Secondly, Melissa has created her own jewelry line named Bijoubel as well.  She also actively supports on going causes in the area and is currently planning on ways to create new events to give even more to local causes.

So folks this all began with a dream. Melissa’s background consists of two decades of management at Walmart and at Zales.   Gaining knowledge and having that amount of experience led her to make the decision to open up her own boutique…and that she did, in the year 2012!  Through hard work and persistence, she made it happen.  It began at her original location at Century Hall on Second Street and she has since moved locations to 126 Main Street.  Now, here we are approaching 2017 and it is clear that Melissa Hamilton is a true success!   I am excited to see what the future holds for Melissa and her baby Bijoubel.

People that have already been to Bijoubel have this to say!

“I have let everyone know that this shop is the place to go for all of my future gifts, ha ha… a very nice collection of things I love. Can’t wait to shop there again.” Sherry L.

“Love this store! You can get clothes, purses and jewelry. Big selection! The owner is awesome and the ladies she has working are very helpful. You won’t regret shopping there.” Kim H. C.

“I love this precious store and the owner is a gem.”  Darlene L.

Bijoubel is located at 126 Main Street, Bay St Louis, MS 39520

Hours are M-F 10 am to 5 pm Saturdays 10 am to 5 pm except on 2nd Saturday open til 8 pm!  Sundays 10 am-3 pm. Come on by!